The following are some of the benefits that can be attained for different types of management information systems.13
1. Companies are able to highlight their strengths and weaknesses due to the presence of revenue reports, employees’ performance record etc. The identification of these aspects can help the company improve their business processes and operations.
2. Giving an overall picture of the company and acting as a communication and planning tool.
3. The availability of the customer data and feedback can help the company to align their business processes according to the needs of the customers. The effective management of customer data can help the company to perform direct marketing and promotion activities.
4. Information is an important asset for any company in the modern competitive world. The
consumer buying trends and behaviours can be predicted by the analysis of sales and revenue
reports from each operating region of the company.
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