A Lexico-Semantic Study of the Language of Advertisement in Pidgin English.
ABSTRACT
This work concern on how the meaning of the words/lexis can be utilized in the language of advertisement in Pidgin English.
Furthermore, the result shows that Nigerian pidgin have a significant for advertisement purpose since it combine of both and indignant languages.
TABLE OF CONTENTS
Approval Page….. iii
Dedication…… iv
Acknowledgments …. v
Table of Contents ….. vi
Abstract………ix
CHAPTER ONE
1.0 INTRODUCTION……. 1
1.1 Background To The Study…. 1
1.2 Brief History Of Pride Fm Radiogusauzamfara State ….. 2
1.3 Statement Of The Problem …… 3
1.4 Objectives Of The Study…. 5
1.5 Research Questions …… 6
1.6 Scope And Delimitation….. 6
1.7 Definition Of Terms… 6
CHAPTER TWO LITERATURE REVIEW
2.0 Introduction… 8
2.1 Nigerian Pidgins As A Language … 9
2.1.1 Origin Of Nigeria Pidgin……. 10
2.2.2 Nigerian Pidgin And Nigerian English… 12
2.3.1 What Is Lexico-Semantics?…..14
2.3.2Lexico-……… 17
2.3.5ANALOGY….. 23
2.3.6COINAGE/NEOLOGISM:-. ….. 23
2.4.1 ADVERTISEMENT IN NIGERIA …. 23
2.4.1 TYPES OF ADVERTISEMENTS…….. 25
CHAPTER THREE RESEARCH METHODOLOGY
3.1 INTRODUCTION…… 29
3.2 RESEARCH DESIGN …… 29
3.3 SOURCES OF DATA …….. 29
3.4 POPULATION OF THE STUDY… 30
3.5 SAMPLE AND SAMPLING TECHNIQUE ….. 30
3.6 RESEARCH INSTRUMENT ……. 31
3.7 METHOD OF DATA ANALYSIS………. 31
CHAPTER FOUR Data Collection and presentation Analysis
4.1 INTRODUCTION……. 32
4.2 DATA ANALYSIS AND SUMMARY…… 32
Coinages, Neologisms and Borrowings …….. 32
4.3 SEMANTIC SHIFT…….. 38
4.4 ANALYSIS OF SEMANTICTRANSFER AS LEXICO SEMANTIC FEATURE. 42
4.5 ANALYSIS OF ABBRONYMS AND ANALOGY ….. 43
4.6 SUMMARY OF THE STUDY ….. 44
4.7 SUMMARY OF THE RESEARCH FINDING ….. 45
REFERENCES……… 47
INTRODUCTION
This work examines the lexico semantic features in Advertisement using selected radio jingles and their significance. It also finds out that, some of the features, like coinagesand semantic shift occur more than other, Such as semantic transfer, analogy etc.
Background of the Study
The concern of this research is the language of advertisement in pidgin English. The work selects Pride Fm 2 Radio Gusau jingles with emphasis on the features of Nigerian pidgin (NP) which characterizes pidgin in advertisements.
It is undoubtable that Nigerian pidgin English (NPE) shares a lot of features with Nigerian English (Nig E). The reason for this is not far-fetched; Nigeria pidgin (NPE) is closer to the three major indigenous languages spoken in Nigeria; especially as it is easily spokenby both the educated and uneducated.
Nigeria English which is being patterned to express the unaccustomed concepts in the Nigerian environment, therefore, borrows from the pidgin (NP) and Nigerian English share elements of the lexico-semantic variation in Nigeria pidgin (NPE).
REFERENCES
Adegbija, E. (1989). Lcxico-semantic variation in Nigerian English. In B. B. Kachru (ed.) World Englishes8: 165- 177.
Adegbija, E. (2004). The domestication of English in Nigeria. In S. Awonusi and E. A. Babalola (cds) The Domestication of English in Nigeria: A Festshift in Honour of AbiodimAdetugbo. Lagos: University Press, pp. 20-40.
Banjo, A. (2004). A Note of Yoruba/English Bilinguals’ Phonological Transfers. In S. Awonusi and E. A. Babalola (eds) The Domestication of English in Nigeria: A Festshfrift in Honour of Abiodun Adetugbo_Lagos: University Press, pp. 15—19.
Crystal, D. and Davy, D. (1969): Investigating English Style. London: OxfordUniversity Press.
Elugbe, B. and Omamor, A. (1991). Nigerian Pidgin: Background and Prospects. Ibadan: Heinemann Educational Books.
Halliday, M.A.K. (1978). Language as a Social Semiotic: The Social Interpretation of Language and Meaning. London: Edward, A.(2003). History of advertising trust. In Microsoft Encarta . 48 Ihemere, U. (2006). A basic description and analytic treatment of Noun clauses in Nigerian Pidgin. Nordic Journal of African Studies 15 (3): .196-313.
Join Our Newsletter!
Don’t miss this opportunity
Enter Your Details
Be the first to comment