Analyze Newspaper Coverage of National League in Nigeria with Specific Analysis of Vanguard and Daily Champion Newspapers.
ABSTRACT
This research work is on the Newspaper Coverage of National League: a content analysis of Vanguard and Daily Independent Newspapers.
The researcher of this project work realizing that Nigeria’s national newspapers rarely cover national league and when they do, do not do it as much.
And as well as they do European League decided to inquire into the reasons why and to proffer solutions hinging his work on finding out level of coverage given to NPL by newspapers in Nigeria, establishing the direction of NPL newspapers coverage by Nigerian’s and establishing the dominant themes found in the coverage of NPL by Nigeria newspapers.
The study made use of content analysis and data were represented in percentages after being quantified. The vanguard newspaper and daily independent newspaper was used for this analysis, its content for the month of July, basically weekend basis was analyzed making it twelve days for each and a total of twenty four days.
This study found out that truly, Nigeria newspapers do not pay much attention to Nigeria Premier Leagues and when they do, they do that without care of their image and promotion.
Hence the recommendations made by the researcher thus; that for the nation’s premiership league to gain a spot locally and internationally in the hearts of Nigeria’s and garner support and adequate respect to flourish; they must start using the power f the media in promoting it and encouraging people to love it, that a continuous negligence of these Local leagues would help weaken and extinct
While we continue to be neo colonized as we would forever be slaves to the EPL hence the need to fight to liberate our psych by having love and faith in our own,
That reportage of sports news especially our National premier league be done promotionally than unfavorably to encourage those who run and are a part of it since they rarely have the required fund too thrive and compete favorably with the foreign leagues.
INTRODUCTION
1.1 Background of the Study
Historically, sports have been with man as he advanced with time. It may not be wrong to say that every sport exhibited in a society reflects the way of living of that society. Thus, each society has its traditional sports through which they communicate to anyone who wishes to see their culture.
Illustrating this, Coakley (2009,) stated, “In cultures where cooperative relationships are highly valued and necessary for group survival, competing with others for rewards is likely to be seen as disruptive and even immoral”.
Therefore, such societies would engage in sports that are not competitive and which according to Coakley (2009,) would be geared towards “achieving a tie to end a game”.
In Nigeria, our way of living revolves around competing for the best. Thus, our traditional sports involve searching for a winner in a competitive way and rewarding the winner with prestige, title, property or even marriage to the daughter of a monarch.
Some of our traditional sports, according to Onifade (2012) include hunting, running, acrobatics, horse racing, jumping and wrestling.
The information presented up to this point indicates the relationship between sports and human culture. Thus, sports, according to Beck and Bosshart (2003,) “provide reliable mirrors of societies.
They reflect social values that can extend from individual values like discipline, asceticism, and self-control to collective values like sportsmanship and fairness, and generally accepted values like the belief in effort and productivity, the advantage of competition, and—following the logic of capitalism—the survival of the fittest”.
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