The Role of Brainstorming in Organisational Decision Making

The Role of Brainstorming in Organisational Decision Making.

ABSTRACT

Decision is the framework on which every organisation resolves. It is a toll management function. Often times, it is mis-construed  that  only  the  manager holds the key to effective decision making. In real life, however, a good manager is a galvanizer of diverse thoughts and talents in decision making.

That is where brainstorming becomes relevant.  It  is  meant  to collate information from diverse sources pertinent to the decision in a round table.

By  so doing every  body is carried  along and  adherence  is guaranteed. This study looked at the role of brainstorming in organisational decision with respect to Central Bank of Nigeria.

It formulates the following objectives:To evaluate the differences in the productivity of Central Bank of Nigeria due to Brainstorming CBN);To determine  how Brainstorming BS affects ingenuity and innovation in Central Bank of Nigeria;

To  study  the extent to which Brainstorming BS influences industrial relations policies in Central Bank of Nigeria;To analyze the extent to which Brainstorming BS influences government policies in Central Bank of Nigeria;

To investigate the  impact on profitability in Central Bank of Nigeria due to  Brainstorming  BS. The hypotheses based the objectives were formulated.

The design  of the study is survey which essentially used primary data generated from Central Bank of Nigeria Okpara Avenue for the analysis. Sample, proportion statistic was used  to test  the hypotheses.

After  the test it was discovered that: there  is positive correlation between productivity of Central Bank of Nigeria and Brainstorming; there is correlation between ingenuity/Innovation and Brainstorming in Central Bank of Nigeria;

INTRODUCTION

In any organization, there is always the tendency to marshal  the resources effectively to achieve the desired goals. The aim of any enterprise is to reach out to as many clienteles as possible in order to control the market.

Increased market share beckons on the management to make pertinent and prompt policies that impact positively on the organization.

These policies have to take cognizance of the divergent resources available which include: men, materials, money, machine and information technology.

To take a relevant decision has never, been quite easy at any time.

Dons (2000:11) notes that a good decision has to come from experienced and well informed analysis of the resources available and their uses and explicabilities.

Often times, and as is usually  the case, the decision of the manager when taken solely, without due consultations with stakeholders boomerang.

According to Peters (2001:89), brainstorming offers management to learn from all that matter in their respective fields of operation so that friction would be minimized.

As noted by Panyom (2002:181), brainstorming is the secret that guides the success of emerging management philosophies in Japan and South Korea.

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