Design and Implementation of Market Survey Reporting System

Design and Implementation of Market Survey Reporting System.

ABSTRACT

Market Survey is any organized effort to gather information about markets or customers. It is a very important component of business strategy.

The term is commonly interchanged with marketing research. Market survey reporting includes social and opinion research, which is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques to gain insight or support decision making.

The project is designed to focus the field as a key factor to get advantage over competitors and provides important information to identify and analyze the market size, customers/consumers behaviour and periodic sales evaluation.

TABLE OF CONTENTS

Certification

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE: GENERAL INTRODUCTION

• Introduction
• Statement of the problem
• Aims and Objectives
• Significance of the study
• Research Methodology
• Scope and Limitation
• Organization of the report
• Definition of terms

CHAPTER TWO: LITERATURE REVIEW

• Review of past works
• Benefits and weaknesses of survey research
• How to carry out a market survey
• Conducting online market research
• Online market research tools
• Research tools and techniques
• Writing online questionnaires

CHAPTER THREE: PROJECT METHODOLOGY

• Method of data collection
• Analysis of existing system
• Problems of existing system
• Proposed of system specification
• Advantages of the proposed system
• Design  and implementation methodologies

CHAPTER FOUR: DESIGN, IMPLEMENTATION AND DOCUMENTATION OF THE SYSTEM

• Design of the system
  • Output Design
  • Input Design
  • File Design
  • Procedure Design
• Implementation of the Systems
  • Hardware support
  • Software support
• Documentation of the System
  • program documentation
  • Operating the system
  • Maintaining the System

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION

• Summary
• Experience gained
• Conclusion
• Recommendation

References

INTRODUCTION

Marketing concentrates primarily on the buyers, or consumers. After determining the customers’ needs and desires, marketers develop strategies that are designed to educate customers about a product’s most important features, persuade them to buy it, and then to enhance their satisfaction with the purchase.

Where marketing once stopped with the sale, today businesses believe that it is more profitable to sell to existing customers than to new ones.

As a result, marketing now also involves finding ways to turn one-time purchasers into lifelong customers. Marketing includes planning, organizing, directing, and controlling the decision-making regarding product lines, pricing, promotion, and servicing.

REFERENCES

Dalrymple, D. J. (1987) “Sales forecasting practices: Results from a U.S. survey,” International Journal of Forecasting.

Dangerfield, B. J. and Morris, J. S. (1 Armstrong, J. S. (2001) “Role playing: A method to forecast decisions,” in J. S. Armstrong (ed.) Principles of Forecasting: Handbook for Researchers and Practitioners, Norwell, MA: Kluwer Academic Publishers.

David K. Goldstein and Namjae Cho, (1992). When managers use computer-based data: Dan Cavalli (2010). Sales analysis and how they can benefit your business. Article Source: http://EzineArticles.com/?expert=Dan_Cavalli

Gardner, E. S. and Anderson, E. A. (1997) “Focus forecasting reconsidered,” International Journal of Forecasting. Norwell, MA: Kluwer Academic Publishers.

Kanma H.,et al. (2003), Home appliance control system over Bluetooth with a cellular phone, IEEE Transactions on Consumer Electronics 49 (4) (2003).

Klassen, R. D., & Flores, B. E. (2001). Forecasting Practices of Canadian Firms: Survey Results and Comparisons. International Journal of Production Economics.