EXAMINING CORPORATE COMMUNICATIONS AS A TOOL FOR CHANGE MANAGEMENT (A STUDY OF FIRST BANK OF NIGERIA PLC AND UNITY BANK PLC

ABSTRACT

The study has its objectives, to examine corporate communication as a tool for change management-A study of First Bank of Nigeria Plc and Unity Bank Plc. In addition, the study deepens in analyzing the effect of change management as a tool to corporate communication. In the banking industry, communication ensures the cooperation and support required to successfully manage its organization and implement its change agenda. 

The study sketches a conceptional framework of organizational change and change management and outline the empirical review as well a theatrical framework of analysis, survey design was used and data were collected using histogram, mean, and likert scale rating. Hypotheses were formulated to guide the study and were tested using ANOVA test and reliability coefficient at 5% level of significance. The result of the two hypotheses tested using ANOVA and reliability test at 5% level of significance showed that public relations determine change management within First Bank and Unity Bank. It went further to show that communication strategy employed by First Bank and Unity Bank affect management change. The researcher recommends that workshops and trainings should be given to First Bank of Nigeria Plc staff and Unity Bank Plc staff to enable them meet up with the challenges facing them.

EXAMINING CORPORATE COMMUNICATIONS AS A TOOL FOR CHANGE MANAGEMENT

(A STUDY OF 

FIRST BANK OF NIGERIA PLC AND UNITY BANK PLC)

A PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF PROFESSIONALISM IN CHARTERED INSTITUTE OF ADMINISTRATION

TABLE OF CONTENTS

Title Page    ……………………………………………………  i

Certification …………………………………………………… ii

Dedication………………………………………………………iii

Acknowledgements……………………………………………. iv

List of tables…………………………………………………… v

List of figures…………………………………………………   vi

Table of Contents ………………………………………………vii

Abstract…………………………………………………………x 

CHAPTER ONE

1.0     INTRODUCTION

1.1     Background of the Study…………………………………..      1

1.2     Statement of Problem………………………………………     4

1.3     Research Objectives………………………………………..     5

1.4     Research Hypotheses………………………………………..   6

1.5     Research Questions………………………………………….   6

1.6     Significant of Study………………………………………….   6

1.7     Purpose of Study…………………………………………….   7

1.8     Scope of Study……………………………………………….  7

1.9     Profile of Study Organization………………………………..  7

1.9.1  First Bank of Nigeria Plc……………………………………..  7

1.9.2 Unity Bank Plc……………………………………………….  8

1.9.3 Products and Services………………………………………… 10

1.9.4  Commercial Banking…………………………………………  10

1.9.5  Public Sector………………………………………………….  11

1.9.6  Revenue Collection Services…………………………………  12

1.9.7  Retail Banking……………………………………………….   13

1.9.8  Institutional Banking…………………………………………  14

1.9.9  Trade Finance………………………………………………..   15

References  …………………………………………………………   19

CHAPTER TWO

2.0     LITERATURE REVIEW

2.1     Organizational Change  …………………………………..      20

2.1.1.          Organizational Change And Change Management…… 21

2.2     Types Of Change …………………………………………..    22

2.3     Change Process……………………………………………..     25

2.4     Strategic Communication        ………………………………   27

2.5     Communicating Change Strategically……………………….  36

2.6     Change Management Strategy ………………………………. 41

2.7     Public Relations ……………………………………………… 44

2.7.1 Proactive and Reactive Public Relations………………………  48

2.7.1 Proactive and Reactive Public Relations………………………  48

2.7.1 Proactive and Reactive Public Relations………………………. 55

2.10   Theoretical Framework………………………………………. 57

2.10_a  Shaw’s Theoretical Framework        …………………………  58

2.11   Empirical Studies …………………………………………..    58

References  …………………………………………………..   62

CHAPTER THREE

 RESEARCH METHODOLOGY

3.1            Research Design……………………………………………     63

3.1     Area of Study……………………………………………….    63

3.2     Population of Study………………………………………….  63

3.4   Sample Technique …………………………………………….  64

3.5     Method of Data Analysis…………………………………….  66

3.6     Instrumentation (Method of Data Collections)………………. 67

3.7     Validity and Reliability of Instruments ……………………..  67

CHAPTER FOUR

PRESENTATION OF DATA AND FINDINGS

4.1     Presentation of Data ………………………………………….. 68

4.2     Test of Hypotheses……………………………………………. 89

CHAPTER FIVE

SUMMARY, RECOMMENDATION AND CONCLUSION

5.1     Summary……………………………………………………..   95

5.2     Recommendations         ……………………………………… 96

5.3     Conclusion …………………………………………………     97

Bibliography…………………………………………………   100

Appendix…………………………………………………….   104

LIST OF TABLES

Table 1:      Questionnaire allocated to First Bank branches……     65

Table 2.      Questionnaire allocated to Unity Bank branches…….  66

Table 3:      Questionnaire allocated to first bank and Unity

Bank  Customers………………………………………  66

Table 4       :         Analysis of variance  …………………………… 94

LIST OF FIGURES

FIGURE 4.1:       Respondents.                                                        68

FIGURE 4.12:     Marital Status                                                       69

FIGURE 4.3:       Age Distribution                                                   70

FIGURE 4.5 :      Account Status                                                     71

Figure 4.6:           Mean responses of respondents on how public

relation practices is regarded as an organ in

change management within First Bank and

Unity Bank.                                                          74

FIGURE 4.7:       Mean Response of Public Relations Practices

                             Employed By First Bank and Unity Bank In

                             Change Management                                            78

FIGURE 4.8:       Mean Responses of  Communication Strategy

                             Employed By First Bank And          Unity Bank.   81

FIGURE 4.9:       Mean Responses of Respondents On Strategic

                             Communication Affect of Organizational Change