Content Analysis of the Reportage of Hiv/Aids Scourge

TABLE OF CONTENTS

Title Page—————– i

Fly Leaf Page…………….. ii

Declaration………………. iii

Certification……………… iv

Dedication…………….. v

Acknowledgements………………xi

Abbreviations……………………… xii

Abstract……………… xiii

CHAPTER ONE: INTRODUCTION

• Background to the Study………………. 1-3
• Statement of the Problem…………….. 4-5
• Aim and Objectives of the Study………………. 6
• Research Questions………………………………. 6
• Significance of the Study……………… 7
• Scope of the Study……………………. 8
• Limitation of the Study……………………… 9
• Operational Definition of Terms……………… 9-10

CHAPTER TWO: LITERATURE REVIEW

• Conceptual Review………………….. 11
  • Health Communication and the Mass media…………. 11-16
  • Component of a health Campaign.    17
  • Mass Media and HIV/AIDS Campaigns……17-21
  • Overview of Newspaper in HIV/AIDS Scourge Campaign in Nigeria…….. 21-24

2.3 Review of Empirical Studies——.25-27

2.4. Theoretical Framework……… 28-30

CHAPTER THREE: RESEARCH METHODOLOGY

• Research ………….. 31
• ……….. 32-32
• Sample Size………… 34

3.5 Data Collection Method……………… 34-35

• Data Gathering Instrument………………… 34
• Content Categories……………….. 36-36
• Unit if Analysis………………………… 35
  • Validity……………………………… 37
  • Reliability………………………….. 37

3.10. Data Analysis Method………………………… 38

CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND INTERPRETATIO

• Presentation and Interpretation of Data……. 40-51
• Discussion of Findings……….. 52-56

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

• Summary…………………… 57
• Recommendations……………. 60

5.5 Suggestions for Further Studies……………… 61

5.6. Research Contribution to Knowledge……….. 62

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INTRODUCTION

Background to the Study

As global emphasis shifts from curative to preventive healthcare; the imperative of information, communication and education has become high these days on the agenda of health planners and policy makers.

This is because; health is a critical index of development. Communicating health therefore is relevant to the development of any society; health communication is a broad term that describes a number of strategies to share information that  can lead to better health outcomes (Corcoran 2007).

Health communication can also be seen as health education.According to Anaeto (2010), it is a terminology that stands for a combination of learning experiences;

designed to help individuals and communities improve their health by increasing their knowledge or influencing their attitudes.

An effective health communication as posited by Asakitipi (2008); is one that equips the public with the tools and knowledge to respond appropriately to health crisis such as, flu out breaks, Human Immunodeficiency Virus/ Acquired Immunodeficiency Syndrome (HIV/AIDS), malaria etc.

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REFERENCES

Aborisade, S. (2005). The result of mass media content monitoring regarding HIV/AIDS Stigmatization and Discrimination Conducted by Projekthope 2005

Achieving an end to the AIDs Epidemic: Laying the Groundwork. The Guardian, Monday April 6, 2015, pp. 52-53

Adamu, A. Y. (2003). Aids Awareness. Spectrum Books Ltd: Ibadan, Nigeria.

Adeyanju, A.M, (2010). The Role of Letters to the Editors in Feedback Process of Government Policies in Nigeria (2000-2005) (Doctoral dissertation, Department of Communication and Language Arts, University of Ibadan, Ibadan).pp. 25-29; 33

Afuye, D. (2005). The result of mass media content monitoring regarding HIV/AIDS Stigmatization and Discrimination Conducted by Projekthope 2005

Akinsola, H.A. (2006). A-Z of community Health in Medical, Nursing and Health Education Practice, 2nd Edition. College Press and Publishers Limited:Ibadan