Listeners’ Reaction to Kukere Mkpo on Planet Radio 101.1fm/
ABSTRACT
The studying aimed at assessing the reaction of listeners to Kukere Mkpo on Planet Radio 101.1, Uyo, in other to ascertain audience respondents towards the programme, and to determine the degree to which Kukere Mkpo influences its audience.
The survey research method was adopted for the study and the instrument used to elicit responses was questionnaire.
The sample was three hundred and eighty-four (384), although three hundred and fifty-eight (358) copies were retrieved and found useful for the study.
The finding of the study revealed that the respondents benefitted from Kukere Mkpo. It was further revealed that listeners were satisfied with the programme and language was not a barrier in listening to the programme.
Therefore, it was recommended that the programme be extended and the producer of the programme should generate more vital content and information.
TABLE OF CONTENTS
Title Page
Declaration
Certification
Dedication
Acknowledgements
Abstract —
Table of Contents
List of Tables —
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Research Objectives
1.4 Research Questions
1.5 Significance of the Study
1.6 Limitation of the Study
1.7 Delimitation of the Study
1.8 Definition of Terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Review of Concepts
2.2 Review of Opinions
2.3 Review of Studies
2.4 Theoretical Framework
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Research Method
3.2 Population of the Study
3.3 Sample Size and Sample Procedure
3.4 Description of Research Instrument
3.5 Validity of Measuring Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.1 Presentation and Analysis of Data
4.2 Discussion of Findings
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings
5.3 Recommendations
5.4 Recommendation for Further Studies
References
INTRODUCTION
1.1 Background to the Study
Listenership basically involves the number of people who listen to a radio station or the type of programmes produced by a particular radio station. It is also for the reason of listener’s satisfaction that radio programmes such as Kukere Mkpo are produced.
As the world is continually growing digitally and the needs of the audiences are being gradually identified through various media surveys, the mass media messages are gradually becoming audience specific, interactive and participatory.
Thus since there can be no media without an audience as radio has to do with listenership, media practitioners are making continuous efforts to satisfy the needs of their audiences in order to keep them connected to their station.
The need for a participating programme has been made possible through the introduction of Kukere Mkpoa phone-in programme on Planet Radio 101.1fm in Uyo, Akwa Ibom State.
This programme has given its listeners the latitude to air their views on topical issues raised in the programme that affects the society.
Although conclusions cannot be drawn as to the satisfaction level of listeners to the programme, it can well be said that audience members do appreciate programmes more when they are given an opportunity to participate in the programme, (Dara mola, 2005).
Furthermore, a lot of radio stations give great consideration to their listenership base. This, in turn, influences programme content and programme schedules.
This is because, it is only when the target audiences are satisfied with a particular programme that such a programme could be said to be successful, and likely to attract advertisers which becomes a bonus for the media house.
On the other hand, if audience satisfaction is not increased (in terms of radio listenership being very low), the programme is deemed to have failed and could be taken off the airwaves.
Psychologically, our perception, values and reactions are shaped, influenced and perhaps guided by what we hear.
Socially, our values and reactions to what is presented on radio are influenced by the type, quality and kind of information that has been transmitted to us or what we are exposed to, (Okon, 2013).
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