Social Media Manager Job Description and Salary Information

Social Media Manager Job Description and Salary Information.

Social Media Manager Job – Many people would like to work as a but aren’t quite sure what the day-to-day job entails. So I have put together this article to provide you with the job description, duties and responsibilities, skills and qualifications and the salary information of a Social Media Manager.

Job Description of a Social Media Manager

A Social Media Manager is an individual that is highly motivated, creative and has a passion for connecting with existing and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers.

A Social Media Manager administers the company’s social media marketing and advertising. Administration includes but is not limited to deliberate planning and goal setting, development of brand awareness and online reputation, content management, SEO (search engine optimization) and generation of inbound traffic, and cultivation of leads and sales.

Community leadership and participation (both online and offline) are crucial to a Social Media Manager’s success. An essential component is communicating the company’s brand in a positive, authentic way that will attract today’s modern, hyper-connected buyers.

Duties and Responsibilities

• Develop and implement a social media marketing plan.
• Manage social media marketing campaigns and day-to-day activities.
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate the ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate subjective or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks for measuring the impact of social media campaigns.
• Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.

Skills and Qualifications

• A degree in marketing is welcomed but not required with relevant work experience.
• Demonstrate creativity in social media.
• Proficient in content marketing theory and application.
• Experience in sourcing and managing content development and publishing.
• Exhibit the ability to leap from the creative side of marketing to the analytical side; must be able to demonstrate why their ideas are analytically sound.
• Display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest, etc.) and how each platform can be deployed in different circumstances.
• Maintain excellent writing and language skills.
• Enjoy a working knowledge of the blogging ecosystem relevant to the company’s field.
• Display the ability to effectively communicate information and ideas in written and video format.
• Practice superior time management.
• Must be a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation, and editing of content, and online reputation management).
• Must have a good technical understanding.
• Maintain a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
• Possess functional knowledge and/or personal experience with WordPress.
• Demonstrate appealing Social Customer Service techniques such as empathy, patience, advocacy, and conflict resolution.
• Possess a great ability to identify potential negative or crisis situation and apply conflict resolution principles to alleviate issues.

Salary Information

Social media managers, as a subset of public relations specialists, have the following salary range presented below in a tabular form in different currencies:

Dollar ($)	Naira (₦)	Pound (£)	Euro (€)
$33,690 – $112,310	₦10,324,300 – ₦34,417,399	£26,541- £88,480	€29,792 – €99,315

StudentsandScholarship Team.