Sociolinguistics Analysis of Language used in Nigerian Markets: Implication of Language Education Policy

Sociolinguistics Analysis of Language used in Nigerian Markets: Implication of Language Education Policy.

ABSTRACT  

This project examined the sociolinguistics Analysis of Language Used in Nigerian Markets: Implication of Language Education Policy in Sokoto metropolis in Sokoto North. Data collected were subjected to the descriptive analysis and sociolinguistics elements in the market discourse were pointed out. The data were obtained through questionnaire administered in the selected markets in Sokoto metropolis.

Two markets were randomly selected for this research, questionnaire was administered to the respondents and the buyers and sellers responded to fifteen (15) point questionnaire respectively which formed the data analysis and discussion in the project, and the researchers was able to find out some valid factors. Finally, the scores of the respondents to the questionnaire were subjected to statistical analysis using tabulation and descriptive techniques which involve the comparison of frequencies of response were expressed as percentage of total frequency.

Investigation revealed that approximately 53% of the sellers are using Hausa, English and Pidgin language to reach the suppliers of their goals and thereby developed more interest in it. Majority of the buyers that were randomly selected indicated that they find it very difficult to understand each other, because they are not speaking the same language, while some find it easier. For instance, 25% are using Hausa language to communicate in the markets while 17% are using English language and 11% are using Pidgin while 47% are using other languages. 

TABLE OF CONTENTS

Title Page——————————————————————————i
Approval Page————————————————————————-ii
Dedication—————————————————————————-iii
Acknowledgment——————————————————————–iv
Table of Content———————————————————————vi
Abstracts——————————————————————————ix

CHAPTER ONE: INTRODUCTION
1.1. Background to the Study—————————————————–1
1.2. Statement of the Problem—————————————————-4
1.3. Purpose of the Study———————————————————-5
1.4. Research Question————————————————————6
1.5. Scope and Delimitation of the Study—————————————6
1.6. Significance of the Study—————————————————-7

CHAPTER TWO: LITERATURE REVIEW
The review of related literature was done under the following subheadings:———–7
2.0 Literature Review—————————————————————-9
2.1. Language and Society——————————————————–9
2.2. Sociolinguistics: Factors Influencing How People Speak————-12
2.3. Origin/Evolution of Sociolinguistics————————————–19
2.4. Scope and Goals of Sociolinguistics————————————–21
2.5 Sociolinguistics Theories ————————————————–23
2.7. Appraisal of the Literature Reviewed————————————-43

CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Research Design—————————————————————45
3.1. Research Design ————————————————————-45
3.2. Population, sample and Sampling Techniques —————————45
3.3Instrumentation ————————————————————–46
3.4 Procedure for Data Collection———————————————-46
3.5. Data Analysis Techniques—————————————————47

CHAPTER FOUR: PRESENTATION OF RESULT
4.0 Introduction ——————————————————————–48
4.1 Data Presentation————————————————————-48
4.2 Summary of findings———————————————————-48

CHAPTER FIVE: DISCUSSION AND CONCLUSION
5.1. Summary———————————————————————-60
5.2. Discussion of finding: Implication of finding of Language
Education Policy————————————————————-61
5.3. Conclusion———————————————————————62
5.4. Recommendation————————————————————-63
5.5. Suggestion for Further Research——————————————-64
References——————————————————————–66
Appendix———————————————————————-68

INTRODUCTION 

According to Wikipedia, a market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labour) in exchange for money from buyers. It can be said that a market is a place where prices of goods and services are established.

For a market to be competitive there must be more than a single buyer or seller. It has been suggested that two people may trade, but it takes at least three persons to have a market, so that there is competition in at least one of its two sides. A market brings together people from different socio-cultural backgrounds for the purpose of business transaction. In a bid to buy and sell goods, marketers tend to communicate using a language (Odebode, 2012).

There are two roles in markets, buying and selling. Markets allow any tradable item to be evaluated and priced. A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (of ownership) of services and goods. Markets vary in form, scale (volume and geographical reach), location, and types of participants, as well as in types of goods and services traded in. 

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