ABSTRACT
This study about The of Social on Student Associations’ Electioneering Campaign is focused on examining the potential of social media in fostering democratic/participatory culture in students’ electioneering campaigns amongst Theatre and Performing Student Association (TAPASA) A.B.U. Zaria.
Over the years different attempts at participatory processes have been employed by to empower communities with the ability to be part of the decision making in installing leaders into positions of leadership,
and to act for themselves in order to effect social change and attain their own development through participation in the process.
Political systems and types of democracy at different levels and at different times in Nigeria have been employed in an attempt to translate Nigeria from a developing country to a developed country.
Students who the younger generation have also thrown a shot at politics at different levels, but the outcomes, are still far from the desired result.
Development experts have used methods such as Participatory Learning and Action (PLA), Theatre for Development (TFD), and the likes to get people actively involved in democratic politics and to make democratic processes a catalyst to reaching true and sustainable development.
However, with the rapid growth in the usage of social media, and its consequent capacity to facilitate connectivity between numerous individuals across distant boundaries, this study looks at the potential of Social media as a communication medium where students can easily participate in Student Association political processes at electioneering level.
This will further enable students’ participation in the deliberative processes through which mutual agreement toward sustainable development could be attained.
TABLE OF CONTENT
DECLARATION ……………………………………………………………………………………………. ii
CERTIFICATION …………………………………………………………………………………………. iii
DEDICATION………………………………………………………………………………………………. iv
ACKNOWLEDGEMENTS………………………………………………………………………………..v
ABSTRACT……………………….……… ……………………………………………………………………………VI
CHAPTER ONE………………………………………………………………………………………………1
GENERAL INTRODUCTION……………………………………………………………………………1
1.1 The New Media………………………………………………………………………………………1
1.2 Development of the New Media ………………………………………………………………..2
1.3 Social Networks ……………………………………………………………………………………..3
1.4 History of Facebook ………………………………………………………………………………..8
1.5 Statement of Research Problem ……………………………………………………………….11
1.6 Aim and Objectives of the Study ……………………………………………………………..13
1.7 Justification ………………………………………………………………………………………….13
1.8 Scope of the Study…………………………………………………………………………………14
CHAPTER TWO ………………………………………………………………………………………….155
2.1 Literature Review ………………………………………………………………………………….15
2.2 Barak Obama’s Presidential Campaign……………………………………………………..16
2.3 Goodluck Jonathan’s Presidential Campaign ……………………………………………..18
2.4 New Media, Youths, and Politics……………………………………………………………..20
2.5 Conclusion …………………………………………………………………………………………..24
2.6 Theoretical Framework…………………………………………………………………………..25
CHAPTER THREE…………………………………………………………………………………………28
RESEARCH METHODOLOGY………………………………………………………………………28
3.1 Introduction………………………………………………………………………………………….28
3.2 Research Design………………………………………………………………………………….366
3.3 Description of Research Instruments and Procedure of Data collection…………..36
3.4 Data Analysis……………………………………………………………………………………….38
CHAPTER FOUR…………………………………………………………………………………………..39
DATA PRESENTATION AND ANALYSIS………………………………………………………39
4:1 Introduction………………………………………………………………………………………….39
4:2 Shamagana Justice Vanguard…………………………………………………………………..39
4:3 Emeka Loveday 4 President Facebook Group …………………………………………400
4.4 Distribution of Respondents Based on Age ………………………………………………411
4.5 Distribution of Respondents Based on Their Awareness of Social Networking 422
4.6 Distribution of Respondents Based on Whether They Use Social Network Sites
4.7 Distribution of Respondents Based on Principal Reason for Being on the Social
Networking Site ……………………………………………………………………………………………444
4.8 Distribution of Respondents Based on Awareness of Any A.B.U Students
Political Group on Social Networking sites …………………………………………………………47
4.9 Distribution of Respondents Based on Membership of Any A.B.U Students
Political Group on Social Networking Site ………………………………………………………….47
4.10 Distribution of Respondents Based on Their Involvement in TAPASA………….49
4.12 Distribution of Respondents on Social Networks as an Effective Political Tool in
ABU 522
4.13 Distribution of Respondents Based on Their View on the Strongest Students
Association Campaign Approach in ABU ………………………………………………………….522
4.14 Distribution of Respondents Based on Influence Politically By Any of ABU
Social Networking Group…………………………………………………………………………………53
4.15 Conclusion …………………………………………………………………………………………..58
CHAPTER FIVE ………………………………………………………………………………………….600
5.1 Summary……………………………………………………………………………………………601
5.2 Weaknesses………………………………………………………………………………………..622
5.3 Conclusion …………………………………………………………………………………………633
5.4 Recommendations……………………………………………………………………………….633
REFERENCES …………………….. ………………………………………………….66
APPENDICES……………………………… ………………………………………… 80
INTRODUCTION
New Media can be defined as a digital interactive form of that uses the Internet, podcasts, RSS feeds, social networks, text messaging, blogs, wikis, virtual worlds, and more.
Ron Rice stressed the two-way capabilities of computing and telecommunications and defined new media as ‘those communication technologies, typically involving computer capabilities (microprocessor or mainframe), that allow or facilitate interactivity among users or between users and information’ (Rice and Associates, 1984).
More recently, have emphasized the convergence of computing and (Baldwin et al., 1996).
Studies of human-computer interaction and interface design focus on system features that affect the perceptions and cognitive ‘human factors’ of technology users (Reeves and Nass, 1996; 39).
Most technologies described as New Media are digital, often having characteristics that are flexible and can be manipulated, networked, dense, compressed, and interactive.
Some more examples are the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs.
However, , feature films, magazines, books, or paper-based publications – unless they contain technologies that can enable digital interactivity are often not considered New Media.
New Media makes it possible for anyone to create, modify, and share content with others, using relatively simple tools that are often free or inexpensive.
REFERENCES
Adeseye, F. &Ibagere, E. (1999) Communication and Man: A Theoretical Base for the
Students. Akure: Ola-Olu enterprise.Akhimien, P. E. (2006) Speech Act Theory. In An Encyclopaedia of Artsvol 4. Retrieved
from http://www.pc.scu.edu.tw/admin/activites/upload/SpeechActTheory.pdfAustin, J.L. (1962) How to do things with words. Oxford Univ. Press
Baran, S. J. (2000) Introduction to Mass Communication.Boston, McGraw Hill.
Berelson, B. & Steiner, G. (1964).Human behaviour: An inventory of scientific findings.
New York: Harcourt, Brace, and World.Bittner, J. R. (1989) Mass communication: An introduction. New Jersey, Prentice Hall,
Inc.Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, history, and
scholarship. Journal of Computer-Mediated Communication, 13 (1), article 11.
http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.
StudentsandScholarship Team
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