Google Adsense Program is one of the internationally accepted and satisfied advertising programs for all publishers who own a blog. The full meaning of CTR in Adsense Program is “Click Through Rate” which means the percentage of clicks received per one hundred (100) impressions. For example, if a blog receives one (1) click for hundred (100) page views, the CTR is one percent (1%) and if it receives one (1) click for one (1) page view, the calculated CTR is hundred percent (100%).
When a website or blog receives a high CTR, it means that the webpage is getting very high amount of clicks for very small amount of traffic. This can have a positive and negative impact.
What situation Can a Publisher’s high CTR makes no problem for an Adsense Account?
From the screenshot above, the CTR is more than 6% because of very low traffic and so many valid clicks.
No uncertainty if a publisher’s high CTR is occurring due to invalid clicks, Adsence account surely gets banned (disapproved) from the program. Consider the following screenshot for example.
This is the type of clicks that will surely make your Adsense account get banned. The above screenshot simply illustrates that someone somewhere has click bombed the account.
Sometimes you might meet some publishers who had cashed out about 35 % CTR without any problem but some account can be immediately disapproved by Google.
So always take a good look at your Adsense account on a daily basis. It is advised that a publisher removes the Adsense Ads from his/her website and blog for some days if he/she is sure he is innocent about the click bomb crime. The Adsense can be replaced after a few days or weeks to prevent the account being banned (disapproved).
We hope this article is helpful because its main aim to assist publishers to a better and successful earning by understanding how the CTR works.
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